Channel Letter signs Long Island
Channel Letters Signs and what you need to know before making this expensive business purchase.
Opening a new business can be a daunting experience for every business owner, old or new. As a retailer one of the most important things to do is to get noticed. There are ma many way to drive to your business. Having great and eye catching Signage is definitely high on the list.
Every business spends lots of money on developing their brand and ” Brand” has become one of the key components to marketing a brick and mortar location. A custom storefront sign is probably one of the best investments you can make in your business. A well thought out and executed store front sign will get you noticed for years and you only have to purchase it once and maybe a little up keep as the years go bye. So whats makes good channel letter signs ? Read to see some important factors.
What makes good channel letter signs?
1. Good sign design !
The key to any visual project be it for logo design, website design or sign design is good design. As many of you have heard the KISS factor of design, Keep It Simple Stupid, this is really important especially with todays UI and UX protocols. We can’t tell you how many signs go up that have too much going on. Please realize that viewers are traveling by at a good rate of speed and if the message isn’t clear and easy to read the signs job is not being done. People will pass by and never read your sign. There are other factors when creating a design for a business sign. Size of the sign is also very important. This gets mentioned in the code section below but a sign that is too small is just not going to be effective. Make sure your sign company understands the mission at hand. The right size sign is one of the most important aspects of good sign design.
2. Know your audience and design a sign that fits that audience.
You would think this would be pretty clear but we have seen so many custom channel letter signs or reverse channel signs that are just not relevant. If your target audience is to a younger crowd make sure the design is crafted with them in mind not what you, the owner likes. Yes the sign can represent the brand, but it needs to be on target with the demographics of the buyer. Don’t use a loud neon sign for a golf store when something elegant and simple suits that customer better.
3.Store Front Signs Should Be memorable
Try to add one flair per sign. Yes you can still keep it simple. A sign with too much going will get passed by without any visibility. The best way to make a sign stand out is with great design. Pick an appropriate letter style that’s easy to read. Use contrasting colors so the sign can be seen well at night.
4. Make sure your sign is to code.
All towns on Long Island have different sign code. Some towns are very strict when it comes to sign sizes and what and where the sign can be made of and where it can go .
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